Course curriculum
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1
Welcome!
- Welcome Message
- What You Can Expect
- Getting To Know You
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2
Discussions + Resources
- This Week's Q/A Call
- Our Facebook Group
- My List of Tools + Resources
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3
Week 1
- Week 1 Overview + Worksheets // READ
- What is Branding // WATCH
- What is Branding // READ
- Why Branding Matters // WATCH
- Why Branding Matters // READ
- Brand Clarity // WATCH
- Brand Clarity // READ
- Business Vision // WATCH
- Business Vision // READ
- Business Vision // APPLY IT
- Dream Clients // WATCH
- Dream Clients // READ
- Dream Clients // APPLY IT
- Shared Client Values // WATCH
- Shared Client Values // READ
- Shared Client Values // APPLY IT
- Brand Message // WATCH
- Brand Message // READ
- Brand Message // APPLY IT
- Brand Voice + Vibe // WATCH
- Brand Voice + Vibe // READ
- Brand Voice + Vibe // APPLY IT
- Putting Your Brand Together // APPLY IT
- Creating A Moodboard // READ
- Using Pinterest - Moodboard // WATCH
- Using Canva - Moodboard // WATCH
- Branding Basics // IMPLEMENT
- Visual Storytelling // READ
- Color Basics + Theory // WATCH
- Choosing Your Brand Colors // WATCH
- Brand Colors // READ
- Brand Colors // APPLY
- Fonts For Your Brand // READ
- Fonts For Your Brand // WATCH
- Fonts For Your Brand // APPLY
- Shapes + Textures // READ
- Creating Textures // WATCH
- Shapes + Textures // APPLY
- Brand Images // WATCH
- Brand Images // READ
- Brand Images // APPLY
- Put Your Visuals Together // APPLY IT
- Wrapping up Week 1 // FEEDBACK
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4
Week 2
- Week 2 Overview + Worksheets // READ
- Planning Your Website // READ
- The PURPOSE of Your Website // WATCH
- The PURPOSE of Your Website // READ
- The PURPOSE of Your Website // APPLY IT
- Your Site Content // WATCH
- Your Site Content // READ
- Your Site Content // APPLY
- Your User Experience // WATCH
- User Experience // READ
- Your User Experience // APPLY IT
- Your Site Map // READ
- Your Site Map // WATCH
- Your Site Map // IMPLEMENT
- Setting Up Your Site // WATCH
- Setting Up Your Site // READ
- A Note If You're Rebranding // READ
- Purchasing Your Domain Name // READ
- Purchasing Your Domain Name // WATCH
- Setting Up Web Hosting // READ
- Setting Up Web Hosting // WATCH
- Setting Your DNS Nameservers // READ
- Setting Your DNS Servers // WATCH
- Uploading Wordpress // WATCH
- Getting Your Own Email // WATCH
- Configuring Gmail To Get Email // WATCH
- Wordpress Introduction // WATCH
- Choosing a Theme // READ
- Choosing A Theme // WATCH
- Buying and Uploading Your Theme // WATCH
- Plugins // READ
- Plugins // WATCH
- Backup Plugin + Doing Site Updates // WATCH
- Maintenance Mode // WATCH
- Share Your Site // IMPLEMENT
- Wrapping Up Week 2 // FEEDBACK
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5
Week 3
- Week 3 Overview + Worksheets // READ
- How To Apply Your Branding // WATCH
- How to Apply Your Branding // READ
- Creating A Branding Guide // READ
- Creating a Brand Guide From The Template // WATCH
- Web Design Basics // READ
- Website Building Terms // READ
- Website Building Terms // WATCH
- Do's And Don'ts Of Web Design // READ
- Basic Design Theory // WATCH
- Basic Design Theory // READ
- Homepage Planning // READ
- Homepage Planning // WATCH
- Homepage Planning // APPLY
- Homepage Building Overview // READ
- How To Set A Static Homepage // WATCH
- Basic Design Settings In Total // WATCH
- Designing Your Header + Menu // WATCH
- Creating A Custom Header // WATCH
- Share Your Header // IMPLEMENT
- How to Upload A Favicon // WATCH
- Introduction to Widgets // WATCH
- Designing Your Footer // WATCH
- Writing For The Web // READ
- Homepage Examples // WATCH
- Your Homepage Content // APPLY
- Building Your Homepage - Part 1 // WATCH
- Building Your Homepage - Part 2 // WATCH
- Creating Homepage Sliders // WATCH
- Recap - Showing Off My Final Homepage // WATCH
- Share Your Homepage // IMPLEMENT
- Wrapping Up Week 3 // FEEDBACK
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6
Week 4
- Week 4 Overview + Worksheets // READ
- Writing Your About Page // WATCH
- Writing Your About Page // READ
- Writing Your About Page // APPLY IT
- Your About Page Architecture // READ
- Building Your About Page // WATCH
- Share Your About Page // IMPLEMENT
- Setting Up Sales Pages // READ
- Your Sales Process // READ
- Sales Process Map // WATCH
- Your Sales Process // APPLY
- Writing Awesome Sales Pages // READ
- Writing Awesome Sales Pages // APPLY
- How To Take Payments // READ
- Designing Buttons + Graphics in PicMonkey // WATCH
- Uploading Image Buttons To Your Site // WATCH
- Adding Buttons To Your Site // WATCH
- How To Set Up Paypal Buttons // WATCH
- Adding Testimonials // WATCH
- How to Create A Registration or Intake Form // WATCH
- Setting Up An Online Store // WATCH
- Building Your Sales Pages // READ
- Share Your Sales Pages // IMPLEMENT
- Wrapping Up Week 4 // FEEDBACK
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7
Week 5
- Week 5 Overview + Worksheets // READ
- Your Other Pages // WATCH
- Your Other Pages // READ
- Your Other Pages // APPLY
- How To Create A Contact Page // WATCH
- Creating Forms on Typeform // WATCH
- How To Create A Testimonials Page // WATCH
- How to Build A Portfolio // WATCH
- Show Off Your Pages // IMPLEMENT
- Setting Up Your Blog // READ
- Configuring Your Blog // WATCH
- Setting Up Post Categories // WATCH
- Your Blog Sidebar - Widgets // WATCH
- Sidebar Planning // APPLY
- Writing + Creating Blog Posts // READ
- Finding Images For Your Blog // READ
- Using Flickr to Find Images // WATCH
- Building A Blog Post // WATCH
- Blog Post Planning // READ
- Blog Post Planning // APPLY
- Share Your Blog // IMPLEMENT
- Wrapping Up Week 5 // FEEDBACK
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8
Week 6
- Week 6 Overview + Worksheets // READ
- Why Have A Newsletter? // WATCH
- Why Have A Newsletter // READ
- How To Set Up A Mailchimp Account // WATCH
- Setting Up Your List // WATCH
- Setting Up Your List // APPLY
- Adding An Opt-In Box // WATCH
- Customizing Your Opt-In - Part 1 // WATCH
- Customizing Your Opt-In - Part 2 // WATCH
- Customizing Your Opt-In - Part 3 // WATCH
- How To Deliver A Freebie With The Opt-In Sequence // WATCH
- Testing Your Opt-In Sequence // APPLY + IMPLEMENT
- Planning Your Newsletter // READ
- Designing Your Newsletter // WATCH
- Planning Your Newsletter // APPLY
- Sending Your First Newsletter // WATCH
- Send Your First Newsletter // IMPLEMENT
- Final Branding Guide // READ
- Getting Your Site Ready To Launch // READ
- Launch Party! // READ
- Wrapping Up Week 6 // FEEDBACK
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9
Call + Webinar Recordings
- Week 1 Q/A Call Recording 8/1/15
- Week 1 Google Hangout - 8/21/15
- Week 2 Q/A Call Recording - 8/26/15
- Week 3 Q/A Video Recording - 9/4/15
- Week 4 Q/A Video Recording 9/9/15
- Week 4 Q/A Video Recording 9/11/15
- Week 5 Q/A Video Recording 9/16/15
- Week 5 Q/A Video Recording 9/18/15
- 10/21/15 Q/A Call
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